viaduct traders

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1. Viaduct Traders launches cholesterol free Ondoliva brand cooking Olive Oil for MRP Rs. 299/- per liter all across Kerala. Read more…

Cochin, February 01, 2012:

Taking into consideration of the growing demand of olive oil, which is cholesterol free, Viaduct Traders launched Ondoliva brand of Olive Oil for cooking at MRP Rs.299/- per liter in retail market, which is considered to be an innovative pricing strategy done in marketing olive oil in India. Current Market Price of Olive Oil in India is ranging between Rs.750/- and Rs.450/-, which target the premium segment market.

“With this new MRP we target the middle class, below middle class and as well as the premium market segment.

This is the first time olive oil is launched in India with such low MRP. We consider this as an innovative and revolutionary marketing strategy, which will change the current market scenario of Olive Oil in India.

This product is produced packed and labeled in Spain.

Right now we supply to all major retail chains, local super markets, bakeries and medical shops. This product is also available in Triveni Super Market, outlets of Consumer fed and Supply co and Maveli stores, outlets of Civil Supplies. “

Explains the Chairman Mr.Naveen Joseph

2. Viaduct Traders top the list of Olive oil importer in India

Mumbai, July 16, 2010:

Started with importing bottled olive oil for retail sector, right now Viaduct traders is one of the major hubs for importing both bulk (drums) and bottled olive oil from almost all Olive Oil producing countries. “Major breakthrough was the decision to import olive oil in drums for a ready to eat food manufacturer in Cochin, which was followed by tapping similar customers initially. Catering now to almost 50 business houses, across India, including hotels, skin care products manufacturing companies, pharmaceutical companies, ready to eat food exporters and Olive Oil private label packing houses”. Says the Chairman Mr. Naveen Joseph who looks after the important division. “Olive oil in drums ensures a low transportation cost than those in bottles which helps us to reduce the price up to 20% compared to bottled Olive Oil” he continuous.

3. Viaduct Traders Launches its Natural Rubber export division

Cochin, October 01, 2010:

As Kerala being one of the major natural rubber producing states in India, and taking into consideration of high demand of natural rubber from Kerala worldwide viaduct traders launched the export division of natural rubber. The export wing head and one of the directors Mr. T S Joseph says “China was our major buyer initially which is the top consumer of natural rubber. But the worldwide demand was tapped in three months time, right now we supply to almost 30 countries around the world. We source the rubber only from our most trusted suppliers to ensure product quality”. Recent News Updates